Happy Friday! Who’s excited about the weekend??
I know many of you are artists, designers, and creative people ,and I’m super excited to share this awesome resource with you all! Artists Helping Artists is a weekly podcast all about marketing and selling artwork online successfully. But really, the tools and marketing tips that are discussed would be a game-changer for any business.
So, if you have a bit of downtime this weekend, pour some coffee, grab a pen and paper, and pick your topic! I’ve listened to several over the past few days and have loved each one.
1} Paint, paint, paint. Several artists I have heard paint every single day, many complete a full painting each day! You can’t help but become amazing when you do that day after day, year after year! Wow.
2} Present your work online the same way you would in a gallery. Make sure your website not only looks amazing and your paintings are large and lovely, but easy relate to, and super simple to buy!
3} Find your core audience, excite them, and they’ll spread that excitement to their group, and, of course, that will snowball until you rule the world.
4} Utilize social media to the fullest. Twitter, Facebook, and Pinterest, are your new best buds! Just know there is a time to market online, and a time to get dirty with your paints (or whatever you do)!
5} Blog and blog often. People love the stories behind the work, so be willing to reveal a few little behind-the-scenes stories.
6} Be the kind of person that answers questions with information and experience. Don’t be afraid to get a bit educational at times (just remember to be real and know your stuff!)
7} In this economy, paint a bit smaller and sell prints! You’ll still sell your work, and, eventually, your collectors will come back for that ginormous wall sized piece.
8} Work on a series, a body of work, and make it into an event! Maybe even take that series and create a book or e-magazine you can share as a promo tool.
9} Get out of the art world and into the real world! That’s where the buyers are!
10} Always be your self. You are the artist or designer. You have to represent your work in front of the world. Follow you passions and work on what excites you. That will be your best work.
11} “It’s not about telling people about your work, it’s about making them ask.” – Leslie Saeta
This is seriously the tip of the iceberg. There is a wealth of knowledge, encouragement, and help in each Artists Helping Artists podcast (also available on iTunes! For free. Oh yes.). Enjoy!